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Managing Your Career in a Declining Market

 
Are you finding it difficult to fill your day with billable work? Are you beginning to feel like your job is in jeopardy? Here are some practical suggestions:

  • Do nothing – At the first signs of a slowdown in workload, it is important not to be rash. Career decisions, like financial investment decisions, are best made in a cool and rational manner. Rumors of a slowdown in work will spread quickly, and before you know it headhunters will be calling. Do nothing. Resist the temptation to follow up on these opportunities until you have had the chance to reflect properly.

  • Be proactive and positive – The best defense is a good offense. Don't sit around waiting for partners and clients to call. Find out if anything needs to be done and do it. Most importantly, don’t become a whiner or someone who contributes to the rumor mill about the demise of the firm.

  • Carpe diem – If you thrive on deadline, then looking for ways to fill your day can be a scary proposition. Carpe diem (seize the day)! Look at the opportunities presented by your newly discovered free time. Take the time to organize your office and schedule lunches with potential referral sources. Sign up for CLE’s, catch up with your professional reading.

  • Invest in yourself – Use CLE’s to explore new practice areas. Remember that article you wanted to write? Getting published is a good way to raise visibility. Perhaps co-author it. Surely you can find someone at the firm who hasn’t had time to get started on such a project, and who could share the load with you.

  • Get active in an industry group – Volunteer to speak on a legal topic for an industry group that interests you. Look for ways you can be helpful to an association. Professional services marketing is all about relationship building. The sooner you begin to cultivate relationships with potential sources of business, the sooner you begin to reap the rewards of bringing in your own business. Take note: it takes awhile before relationships translate into business.

  • Take some vacation time – Spoil yourself. The soul needs to be recharged periodically and you'll be more focused when you return. The reward for hard work should not be more work. If you spent a lot of late nights in the office last year, now is the time to take that trip you dream about.

  • Be flexible – Look for areas in your firm that are busy, and volunteer to take on new assignments. You may find yourself out of your comfort zone and in a less-interesting practice area. But remember, the partnership hired you to make money for the firm, not to ensure that you are always satisfied with your assignments. Demonstrating flexibility will increase the firm's commitment to you down the road.

  • Assess your financial situation – Do you have the resources to weather a period of unemployment? If not, this is the time to cutting expenses and saving. If you started practicing within the past five years, all of this uncertainty may be very anxiety-producing. But you might as well get used to it and learn to make the most of the downturn. Unless you plan to retire soon, this is only the first of several downturns you'll experience during your professional life.

    Periods of market decline are never easy. But if you apply some of these techniques, the next downturn will be a little easier.

By Steve Seckler, JD, legal career consultant, www.counseltocounsel.com.

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