Earlier this year, author and workplace futurist Tom Peters made
a distressing prediction: Over the next 10 to 15 years, 90 percent
of white-collar jobs will either disappear or be altered beyond recognition.
You can certainly argue with Peters' bearish analysis, but there's no denying
that the cliffs of white-collar ville are being eroded by tides of technological
change. Consider:
- Biotechnology has developed a pill that will end the need for angioplasties
and therefore make obsolete a major portion of the work of heart specialists.
- Distance learning organizations are leveraging the work of a single educator
over the Internet, displacing who knows how many college professors.
- In the legal profession, everyone knows that books, software, and websites
have eliminated many lawyers from the will writing, probate, divorce, bankruptcy
and real estate purchase processes.
So, assuming that Tom Peters' bleak future is only half-right,
that still leaves a lot of professionals holding buggy whips. How can you
make sure that you're not one of them? Here are five tips to help you stay
relevant now and into the future:
Focus on the complex. First-generation technology made routine and repetitive
activities more efficient. Next-generation technology will complement or
even replace human intelligence, precisely the commodity that professionals
sell. But computers will never replace the voice of experienced judgment
and creative problem solving in times of crisis, transition or growth. Tip
1: Develop a specialty that deals with complex human needs rather than routine
matters.
Look for ways to diversify. If diversification makes sense for your investment
portfolio, why shouldn't it have the same impact on your career? Tip
2: To avoid career obsolescence, add new sources of income to your practice
mix. You can do this by offering additional products or services to your
existing market, expanding your market, or by creating strategic partnerships
with professionals outside your field.
Make technology your silent partner. You've got a computer,
and you're surfing the Web like a pro. Well, hang on. The "wired" world is
going "wireless," and it won't be long before your clients are
communicating via mobile devices and expecting even more responsive
service. Tip 3: Take classes, hire a consultant, read books; do
whatever you can
to keep up with technology. You can be sure your clients and customers
are.
Get comfortable with self-marketing. Tip
4: Sell your ability within your organization and to the public-at-large
in an uncontrived but effective
manner. Figure out how your best clients come your way. Then, reallocate
the money you'd spend on advertising for less expensive, person-to-person
targeted marketing efforts. (For more great marketing tips, read Selling
the Invisible by Harry Beckwith.)
Become a lifelong learner. Tip 5: Continually
add to your knowledge base and competencies. A good place to start is the Internet. Figure out how
to access it and research with it. Then create your own promotional site
with a free or low-cost web hosting service like tripod.com, bcentral.com,
vista.com or bigstep.com.
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